Professional Digital Marketing Services That Drive Results
Digital marketing is a comprehensive term that encompasses all marketing efforts conducted through digital channels or electronic devices to promote and advertise products, services, or brands.
The primary objective of digital marketing is to connect with the target audience through various online platforms and channels where people spend their time
Codigits is an online 360 digital marketing service that focuses on growing your business successfully. Whether you want to increase conversions, traffic to your website, or both, we can help you design an Internet marketing campaign that can help you reach your goals.
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Digital Marketing Statistics – Ghana 2024
- Ad Spending: The digital advertising market in Ghana is expected to reach US$53.9 million in 2024, with a projected growth rate of 10.8%. This indicates a thriving digital marketing landscape. (Source: Statista)
- Video Advertising: Leading the pack is video advertising with a market volume of US$19.3 million in 2024. This highlights the increasing popularity of video content for marketing purposes. (Source: Statista)
- Mobile Users: With over 20 million mobile subscribers in Ghana, mobile marketing presents a significant opportunity. This vast mobile audience offers businesses a direct channel to reach and engage potential customers. (Source: Ghana Tech & ICT News)
- Smartphone Users: The number of smartphone users in Ghana is steadily increasing, further emphasizing the importance of mobile-optimized marketing strategies. (Source: GSMA Intelligence)
Social Media Usage:
- Facebook Dominance: Facebook remains the dominant social media platform in Ghana, with over 7 million active users. This makes it a powerful tool for brand awareness, community building, and targeted advertising. (Source: DataReportal)
- Other Platforms: Other popular platforms include WhatsApp, Instagram, and Twitter, offering additional channels for reaching diverse audiences. Understanding users’ preferred platforms is crucial for effective social media marketing.
- Influencer Marketing: Influencer marketing is gaining traction in Ghana, with brands leveraging the reach and trust of social media influencers to promote their products.
- Content Marketing: Creating valuable and engaging content tailored to the Ghanaian audience is becoming increasingly important for attracting and retaining customers.
- Data-Driven Marketing: Utilizing data analytics to understand user behavior and optimize marketing campaigns is gaining momentum as businesses seek to maximize their return on investment.
- Ghana Statistical Service: https://www.statsghana.gov.gh/ (Look out for the 2024 Ghana Integrated Business Establishment Survey for insights on business trends)
- Graphic Online: https://www.graphic.com.gh/ (Articles on emerging digital marketing trends)
Disclaimer: Please keep in mind that some of these statistics might be estimates or projections and the actual figures could vary.